The CRAVING BRAIN: Story behind the success of Pepsodent
(BUY NOW) As America had become wealthier, people had started consuming large amounts of Sugary drinks, and processed food which resulted in the steep decline of American’s teeth health. The situation was so critical that during world war 1 recruitment, recruits teethes were rotten and the officials said “Poor dental hygiene was a national security risk”. Despite all this, hardly anyone used to buy toothpaste, and gum elixirs, as a result, the salesman of various toothpaste brands were broke. It was a risky business to be in. “ Claude Hopkins ” was a great advertising pioneer who seduced millions of women to purchase “Palmolive Soap” by claiming “ Cleopatra ” had washed with it, despite the protest of outraged historians. One day an old friend of C. Hopkins insisted on him to advertise his newly discovered product which he called ‘Pepsodent’. It was a ‘minty’, and ‘frothy’ concoction which his friend believed was going to be huge. Hopkins showed very mild interest after analyzin...
